The shape of today’s advertising columns (or Morris columns) copy the historic shape of city advertising boards but they are now much thicker and twice as high as their prototypes. The process of changing the posters in these round structures is fascinating to watch. A couple of workers do the job artistically, making the sophisticated mechanics of the “Colonne Morris” work. Phones, news-stands or public toilets are located in some of these advertising columns.

Advertising column